Mo Razzaq’s Family Shopper Blantyre store was named Overall Best Shop at the Independent Achievers Academy Gala Dinner in London last week.
The award follows 9 months of benchmarking, secret shopping, interviews and store visits to compare and offer tailored advice to the 390 stores that took part.
Family Shopper in High Blantyre Main Street was highlighted for their exceptional use of integrated marketing, sales and research technology, and of course Mo’s well known commitment to the local community. Family Shopper also has innovative store features such as seated areas with in-store video displays that mix advertising and entertainment.
Mo was also in the Category Star for Digital Engagement, in association with PayPoint.
Head of the IAA Samantha Gunston said: “The IAA is proven to make the stores that take part more profitable, and this year was no exception. The rising standards we have seen in 2018 are testament to the hard work, innovation and dedication of store owners. There’s much we can all learn from the newly-announced star of each of the 12 categories.”
Congratulations Mo! Very well deserved.
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